Hideout Lookbook AW11

First, a bit of history.....

Since its doors opened in 1998, The Hideout, a classic select goods store located in London’s Soho, has played a vital role in establishing and curating the international presence of an inordinate number of high-end street wear brands from New York and Tokyo. As the first store outside of Japan and the U.S, to sell brands such as Supreme, Visvim. Bathing Ape, Let It Ride, WTaps, Headporter & Unrivalled, The Hideout has always stood at the epicentre of all that’s exciting and cool in London and Europe and can take credit for setting the template for a new wave of retailing within men’s fashion.

I'd been aware of the Hideout for quite a while but was properly introduced to the store a few years ago by friend and fellow photomaker, Neil Bedford. It was great to work with a store with such rich British streetwear history and great product at it's core and have a lot of fun in the process.